Simplicity

Founded in 1927 by Joseph Shapiro, Simplicity revolutionized the market by offering high-quality, easy-to-use patterns at a budget-friendly flat rate of 15 cents! The brand focused on practicality, launching its iconic "Jiffy" line in the 1960s for quick construction. Celebrity collaborations includes Diana Ross, Jessica McClintock (Gunne Sax), Cynthia Rowley, Ali MacGraw, Lauren Hutton, Christie Brinkley. Now official licensed with Disney and Marvel.